Insights:

Lego: Rebuild the world of teenage creativity

Teenagers are in their prime time to exploring who they are as individuals, coming into themselves—why can’t lego? Each section of these minifigures have been swapped, highlighting that it’s okay to be a man with a moustache in a tutu or a women interested in mechanics.

TAC: Road safety

This quick-brief was inspired by the Metro advertisements around trains, having an advertisement looking like it was designed by a child spread such important information highlights the importance of this topic. It has been made to look like a school report, where the number of road deaths on the road is constantly increasing.

The Capitol: Eliza the Wurlitzer organ

Music is said to be an integral part of many peoples lives, with some “not able to live without it.” This is a play on the word organ, highlighting the significance of the instrument to the Capitol. it allows for the Capitol to be alive, and breathing with culture.

Australian Water Safety Council (AWSC)

Who likes to look at themselves more than ripped men at the beach? Having a mirror/reflective display at local bus-stops near the beach would be an interactive way for guys to really see if they’re equipped for water safety. There would be information on the mirror about how items such as floaties, surfboards or the Australian ‘esky’ can save someone’s life.